Swansea City will outwork their opponents in the boardroom and on the pitch – and their time as a “stepping-stone club” is over.
They are the pledges made by new Swans majority shareholders Stephen Kaplan and Jason Levien in this weekend’s Jack Magazine.
Kaplan and Levien were unveiled at the Liberty last month after agreeing a deal which saw them acquire around 68 per cent of shares in the club.
They will be in Wales this weekend to see the first home game since they took charge, against Hull City on Saturday.
And writing in the match programme for the Hull clash, Kaplan and Levien have spelled out their desire to take the Swans forward.
“We want to build a football club that is competitive, exciting to watch and sustainable over the long term,” the new men at the top say.
“Perhaps Swansea has been seen as a stepping-stone club for some players in the past, a chance to show what they can do in the Premier League before moving quickly on.
“Those days are over. We will bring in players who have the same commitment to Swansea City as we - and everybody who works for the club - have.”
Kaplan and Levien have insisted they will do everything possible to safeguard the Swans’ future.
And they have made it clear that they intend to continue a success story which began when the Swans avoided relegation to non-league football 13 years ago.
“We will be relentless in our determination to continually improve this club - and we have the financial resources to do so,” they add.
“We will be competitive and we will outwork our opponents on the pitch and in the boardroom.”
*You can read everything Jason Levien and Stephen Kaplan have to say in this season’s first issue of Jack Magazine, which will be available on Saturday.
Jack Magazine will be packed with entertaining and insightful content this year, with in-depth player interviews, historical features and glimpses of what goes on behind the scenes at Swansea City.
In issue one, we speak to Leroy Fer following his permanent move from Queens Park Rangers and hear from Francesco Guidolin, Leon Britton and Huw Jenkins.
We look at Guidolin’s two new frontmen, Fernando Llorente and Borja Baston, and discover what former Swans striker Rory Fallon is up to these days – and you might be surprised.
There is loads more in this week’s Jack Magazine, including news from the development squad, the Academy and the Swans Ladies’ team, plus all you need to know about our opponents, Hull City.
Issue one is available for just £3 on matchday from around the Liberty, the club shop and online.
Jack Magazine really is a must-have for any Swans fan. Don’t miss out.
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