Swansea City has joined forces with the Football League to launch a new campaign for the Championship season aimed at encouraging even more families to attend matches at the Liberty Stadium.

The 'Enjoy the Match' campaign aims to ensure parents can take their children to matches in a family friendly environment.

It will focus on removing abusive language and aggressive behaviour from the stadium, with particular emphasis on the club's South 'Family' Stand.

The Swansea will proactively steward the South Stand and display prominent signage discouraging anti-social behaviour.

Additionally, a PA announcement, voiced by local children, will be played before each match to encourage positive support.

Swans boss Roberto Martinez and midfielder Leon Britton have underlined the squad's support by signing a pledge board which will be displayed in the South Stand for every game.

The club is also encouraging supporters to show their support for the campaign by signing the online pledge at www.enjoythematch.co.uk.

"Since we moved to our new Liberty Stadium three years ago, it has enabled us to create a fantastic family atmosphere which is getting even better each season,'' said Roberto.

"We are delighted to be involved with the Enjoy the Match initiative which can only help us attract even more young fans and families through the turnstile.''

Young Swans fans are also reminded that the special £50 season ticket offer for the Under-16s is still available for the South 'Family' Stand.

The latest initiative comes after the club was recently awarded the prestigious 'Family Excellence Award' by the Football League.

Enjoy the Match has been introduced following a 'mystery shopper' exercise staged at all 72 League grounds last season.

The exercise revealed that swearing formed a key negative impression on families at 46% of the 144 games assessed.

In launching 'Enjoy the Match', Football League Chairman, Lord Mawhinney, said: "Young supporters will be the lifeblood of our clubs in years to come.It is therefore vitally important that we encourage more parents to bring their children into our grounds by creating a vibrant, family friendly atmosphere at all matches."