Swansea City have teamed up with Halo Data Ltd to launch their new away kit for the forthcoming Championship campaign.

One of the fastest growing companies in Swansea has given the Swans their full backing by becoming the club's secondary shirt sponsor for the 2008-09 season.

Halo Data, known locally as FSDM, will have pride of place on the back of the new Umbro flint grey and navy blue kit, plus the popular home shirt.

The new away kit went on sale in the club shop and the official Swans website www.swanseacity.net today.

Matt Ash from FSDM said: "When the opportunity arose to sponsor the Swans, we jumped at the chance.

"It's football, Swansea and local. It's everything I love about living in Swansea.

"Halo pioneered our consumer helplines for debt. We've helped over 55,000 people this year alone during the credit crunch and when I approached them with the idea of sponsoring the Swans they loved it."

Swansea City vice-chairman, Leigh Dineen, added: "We share many similarities with Halo and FSDM.

"We are both ambitious and growing companies that serve the needs of the local community, albeit in totally different ways.

"As a club we are delighted to bring Halo on board with us and I'm sure we'll form a winning team.''

Halo has been providing marketing services to the finance and insurance industries for several years while also working closely with a number of consumer companies aimed at helping people out of the current credit crunch crisis.

FSDM employ over 200 people in Swansea and have been a key player in helping people find a solution to their debt problems.

With plans to recruit more people in the local area and start a home workers programme, the alliance between FSDM and Halo goes form strength to strength - as does the benefit to Swansea itself.

Matt Ash added: "After all the hard work the staff have put in, it certainly feels good to be able to give something back and help the Swans achieve success in the Championship.''

Anyone looking for a career with FSDM should call Zoe on 07912 508929 or email zoe.gates@fs-dm.com. Website www.fs-dm.com

For customers requiring help with debt problems, log on to www.fs-dm.com